Privacy Policy

Protecting your personal data is important to us. We process your data in accordance with legal requirements (GDPR, TKG 2003) and inform you here about the key aspects of data handling on our website.

We have written this privacy policy (version 15.05.2025-322996763) in order to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be considered gender-neutral.
In short: We provide you with comprehensive information about any of your personal data we process.

Privacy policies usually sound very technical and use legal terminology. However, this privacy policy is intended to describe the most important things to you as simply and transparently as possible. So long as it aids transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We are thus informing in clear and simple language that we only process personal data in the context of our business activities if there is a legal basis for it. This is certainly not possible with brief, unclear and legal-technical statements, as is often standard on the internet when it comes to data protection. I hope you find the following explanations interesting and informative. Maybe you will also find some information that you have not been familiar with.
If you still have questions, we kindly ask you to contact the responsible body named below or in the imprint, follow the existing links and look at further information on third-party sites. You can of course also find our contact details in the imprint.

Scope

This privacy policy applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (contract processors) process. By personal data, we mean information within the meaning of Article 4 No. 1 GDPR, such as the name, e-mail address and postal address of a person. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy statement includes:

all online presences (websites, online shops) that we operate
Social media appearances and email communication
mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data in the company is processed in a structured manner via the mentioned channels. Should we enter into legal relationships with you outside of these channels, we may inform you separately.

Legal bases

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. This EU General Data Protection Regulation can of course be found online at EUR-Lex, access to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 Read up.

We only process your data if at least one of the following conditions applies:

consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. One example would be saving the data you entered in a contact form.
treaty (Article 6 paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, when we conclude a purchase contract with you, we need personal information in advance.
Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we must process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

As a rule, we do not have any other conditions, such as the use of recordings in the public interest and the exercise of public authority as well as the protection of vital interests. Insofar as such a legal basis should be relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

In austria Is this the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), short DSG.
In germany Does that apply Federal Data Protection Act, briefly BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the data protection controller

If you have any questions about data protection or the processing of personal data, you will find below the contact details of the controller in accordance with Article 4(7) of the EU General Data Protection Regulation (GDPR):
Kerstin Beer
Hauptstr. 26
83395 Freilassing
Authorised to represent: Kerstin Beer
E-Mail: info@stadthotel-freilassing.de

Company details: https://www.stadthotel-freilassing.de/impressum/

Storage Period

It is a general criterion for us to store personal data only for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as any reason for the data processing no longer exists. In some cases, we are legally obliged to keep certain data stored even after the original purpose no longer exists, such as for accounting purposes.

If you want your data to be deleted or if you want to revoke your consent to data processing, the data will be deleted as soon as possible, provided there is no obligation to continue its storage.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights in accordance with the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights that you are entitled to so that data is processed fairly and transparently:

According to Article 15 GDPR, you have the right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and to know the following information:
- for what purpose we carry out the processing;
- the categories, i.e. the types of data that are processed;
- Who receives this data and when the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to correct, delete or restrict processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- Whether profiling is carried out, i.e. whether data is automatically evaluated in order to obtain a personal profile about you.
According to Article 16 GDPR, you have the right to correct the data, which means that we must correct data if you find errors.
According to Article 17 GDPR, you have the right to delete (“right to be forgotten”), which in concrete terms means that you may request the deletion of your data.
According to Article 18 GDPR, you have the right to restrict processing, which means that we can only store the data but no longer use it.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
According to Article 21 GDPR, you have a right of objection, which, once enforced, entails a change in processing.
- If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
- If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
According to Article 22 GDPR, you may have the right not to be subject to a decision based exclusively on automated processing (for example profiling).
According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights — don't hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/ find. In Germany, there is a data protection officer for every federal state. For more information, you can contact Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn around. The following local data protection authority is responsible for our company:

Data transfer to third countries

We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is any other legal permission. This applies in particular if processing is required by law or is necessary to fulfill a contractual relationship and in any case only to the extent generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. Processing personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently an adequate level of protection for data transfer to the USA only if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. You can find more information about this at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants of the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. In addition, US government authorities may have access to individual data. In addition, collected data may be linked to data from other services from the same provider, provided that you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries at the appropriate points in this privacy policy, if this applies.

Cookies summary
👥 Affected: Visitors to the website
🤝 Purpose: depends on the cookie in question. You can find more details below or contact the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. You can find more details below or contact the manufacturer of the software that sets the cookie.
📅 Storage period: depending on the respective cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: Cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The graphic below shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives back a cookie from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be assessed individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware.” Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
value: GA1.2.1326744211.152322996763-9
Usage: Distinction of website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues browsing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purpose-for cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website with different browsers.

Targeted cookies
These cookies make for a better user experience. For example, entered locations, font sizes, or form data are saved.

advertising cookies
These cookies are also known as targeting cookies. They are used to deliver individually tailored advertising to the user. It can be very practical but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course, this decision is also saved in a cookie.

If you want to know more about cookies and don't shy away from technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism.”

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or contact the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are small assistants for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data as part of the following privacy policy.

Storage period of cookies

The storage period depends on the cookie in question and is explained below. Some cookies are deleted after less than an hour, and others can be stored on a computer for several years.

You also have influence on the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right of objection” below). In addition, cookies based on consent will be deleted at the latest after you withdraw your consent, although the legality of storage remains unaffected until then.

Right to object — how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “cookie guidelines” have been in place since 2009. It states that saving cookies is a consent (Article 6 (1) (a) GDPR) requires you to do so. However, there are still very different responses to these directives within EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG), which has been replaced by the Digital Services Act (DDG) since May 2024.

For absolutely necessary cookies, even if there is no consent, exist legitimate interests (Article 6 (1) (f) GDPR), which are in most cases economic in nature. We want to give visitors to the website a pleasant user experience and certain cookies are often absolutely necessary for this.

Insofar as cookies that are not absolutely necessary are used, this only happens with your consent. The legal basis in this respect is Article 6 (1) (a) GDPR.

In the following sections, you will be informed in more detail about the use of cookies, if the software used uses cookies.

Website Builders

Website modular systems Privacy Policy Summary
‍👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service performance
📓 Processed data: Data such as technical usage information such as browser activity, clickstream activity, session heat maps, as well as contact details, IP address, or your geographical location. You can find more details below in this privacy policy and in the privacy policy of the providers.
📅 Storage period: depends on the provider
⚖️ Legal bases: Art. 6 para. 1 lit. f DSGVO (legitimate interests), Art. 6 para. 1 lit. a GDPR (consent)

What are website builder systems?

We use a website builder system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, personal data from you can also be collected, stored and processed. In this privacy statement, we provide you with general information about data processing using modular systems. You can find more information in the provider's privacy policies.

Why do we use website builder systems for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and concise website that we ourselves — without external support — can easily operate and maintain. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our website according to our wishes and offer you an informative and pleasant time on our website.

Which data is stored by a modular system?

Exactly which data is stored depends, of course, on the website builder system used. Each provider processes and collects different data from website visitors. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit is usually collected. Tracking data (e.g. browser activity, click stream activity, session heat maps, etc.) can also be processed. In addition, personal data can also be collected and stored. This usually includes contact information such as email address, telephone number (if you have provided it), IP address, and geographical location data. Exactly which data is stored can be found in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website modular system used, provided that we have further information about this. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. It is possible that the provider stores data about you in accordance with its own instructions, over which we have no influence.

Right to object

You always have the right to access, correct and delete your personal data. If you have any questions, you can also contact those responsible for the website modular system used at any time. Contact details can be found either in our privacy policy or on the website of the relevant provider.

You can delete, deactivate, or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. However, please note that then all functions may no longer work as usual.

Legal basis

We have a legitimate interest in using a modular website system to optimize our online service and present it to you in an efficient and user-friendly way. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the kit if you have given your consent.

Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Article 6 (1) (a) GDPR.

With this privacy policy, we have provided you with the most important general information about data processing. If you would like to find out more about this, you can find further information — if available — in the following section or in the provider's privacy policy.

Webflow privacy policy

We use Webflow, a website builder system, for our website. The service provider is the American company Webflow, Inc. 398 11th St., Floor 2, San Francisco, CA 94103, USA.

Webflow processes data from you, including in the USA. Webflow is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Webflow also uses so-called standard contractual clauses (= Art. 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Webflow is committed to complying with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

You can find out more about the standard contractual clauses and the data that is processed using Webflow in the Privacy Policy at https://webflow.com/legal/privacy.

Web analytics

Web Analytics Privacy Policy Summary
‍👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used in each case.
📅 Storage period: depends on the web analytics tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) What is web analytics?

On our website, we use software to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytical tool provider (also known as tracking tool) stores, manages and processes. With the help of the data, analyses of user behavior on our website are created and made available to us as a website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. In return, we will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test methods, as well as for other analytics methods, user profiles can also be created and the data stored in cookies.

Why do we do web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and make sure that you feel completely comfortable on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited, or which content or products are particularly popular. All this information helps us to optimize the website and thus optimally adapt it to your needs, interests and wishes.

Which data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, it is usually stored, for example, which content you view on our website, which buttons or links you click on, when you visit a page, which browser you use, with which device (PC, tablet, smartphone, etc.) You visit the website or which computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and abbreviated form). In principle, no direct data, such as your name, age, address or email address, is stored for the purpose of testing, web analysis and web optimization. All this data, if collected, is stored pseudonymized. This prevents you from being identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may also be exceeded.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. With the help of web analytics, we can identify website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which data you store and process, you should read the privacy statements of the respective tools.

Information about specific web analytics tools — if available — is available in the following sections.

Google Analytics privacy policy

Google Analytics privacy policy summary
‍👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior and click behavior. You can find more details about this below in this privacy policy.
📅 Storage period: individually adjustable, by default Google Analytics stores 4 data for 14 months
⚖️ Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Google Analytics?

On our website, we use the analysis tracking tool Google Analytics 4 (GA4) from the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. However, by combining different technologies such as cookies, device IDs and login information, you can be identified as a user across different devices. As a result, your actions can also be analyzed across platforms.

For example, when you click on a link, this event is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and, in particular, inform you about which data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze our website's traffic. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that collects detailed information about user interactions, such as page views, clicks, scrolling, and conversion events. In addition, various machine learning functions have also been built into GA4 to better understand user behavior and certain trends. GA4 uses machine learning functions to rely on modelling. This means that, based on the data collected, missing data can also be extrapolated in order to optimize the analysis and also to be able to make forecasts.

In order for Google Analytics to work in principle, a tracking code is built into the code on our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events in order to obtain analyses of user interactions. In this way, in addition to general information such as clicks or page views, special events that are important for our business can also be tracked. Such special events can include sending a contact form or buying a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include the following reports:

Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
Behavioral reports: This tells us how you interact with our website. We can understand which path you are taking on our site and which links you click on.
Conversion reports: Conversion is a process in which you take a desired action based on a marketing message. For example, when you go from just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how you are receiving our marketing measures. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions:

Event-based data model: This model records very specific events that can take place on our website. For example, playing a video, buying a product, or signing up to our newsletter.
Advanced analysis features: These features allow us to understand your behavior on our website or certain general trends even better. For example, we can segment user groups, carry out comparative analyses of target groups or understand your path or path on our website.
Predictive modeling: Based on collected data, machine learning can be used to extrapolate missing data that predict future events and trends. This can help us develop better marketing strategies.
Cross-platform analysis: It is possible to collect and analyze data from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided that you have, of course, consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user and assigns you a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is the first way to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted in the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies, app instance IDs, user IDs or user-defined event parameters measure your interactions across platforms, provided you have given your consent. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, approve it, with exceptions when required by law.

According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.

Since Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (such as Google Universal Analytics). However, there are some specific cookies that are used by GA4. These include, for example:

Name: _ga
value: 2.1326744211.152322996763-5
Usage: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate website visitors.
Expiration date: after 2 years

Name: _gid
value: 2.1687193234.152322996763-1
Usage: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_ua_ <property-id>
value: 1
Usage: Used to lower the request rate. <property-id>When Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_.
Expiration date: after 1 minute

Note: This list cannot claim to be exhaustive, as Google also changes the choice of its cookies over and over again. GA4 also aims to improve data protection. As a result, the tool offers a few ways to control data collection. For example, we can set the storage period ourselves and also control data collection.

Here is an overview of the most important types of data that are collected with Google Analytics:

Heat maps: Google creates so-called heat maps. With heat maps, you can see exactly the areas that you click on. This gives us information about where you are “traveling” on our site.

Session duration: Google describes the time you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session automatically ends.

Bounce rate (English bounce rate): We talk about a bounce when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

location: IP addresses are not logged or stored in Google Analytics. However, derivations for location data are used shortly before the IP address is deleted.

Technical information: Technical information includes, but is not limited to, your browser type, your Internet service provider, or your screen resolution.

Source of origin: Google Analytics and we are of course also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media, or adding to your favorites. The list is not exhaustive and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has spread their servers all over the world. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed across various physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The storage period of data depends on the properties used. The storage period is always set specifically for each individual property. Google Analytics offers us four options to control the storage period:

2 months: this is the shortest storage period.
14 months: By default, GA4 stores data for 14 months.
26 months: You can also store the data for 26 months.
Data is only deleted when we manually delete it

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the storage period will be reset every time you visit our website again within the specified period of time.

When the specified period has expired, the data is deleted once a month. This storage period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to European Union data protection law, you have the right to obtain information about, update, delete or restrict your data. Use the browser add-on to disable Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de Download and install. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the respective instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. With the help of Google Analytics, we can identify website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes data from you in the USA, among others. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

If you want to learn more about data processing, please use the Google privacy policy at https://policies.google.com/privacy?hl=de.

Google Tag Manager privacy policy

Google Tag Manager privacy policy summary
‍👥 Affected: Visitors to the website
🤝 Purpose: Organization of individual tracking tools
📓 Processed data: Google Tag Manager does not store any data itself. The data is collected by the tags of the web analytics tools used.
📅 Storage period: depends on the web analytics tool used
⚖️ Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Google Tag Manager?

For our website, we use Google Tag Manager from Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag manager is one of many helpful marketing products from Google. Google Tag Manager allows us to centrally integrate and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we want to explain to you in more detail what Google Tag Manager does, why we use it and how data is processed.

Google Tag Manager is an organizational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that record (track) your activities on our website, for example. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browsing data, feed marketing tools with data, include buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And of course, this also applies to maintaining our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools, such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and to whom we should still show our offers. And for this tracking to work, we need to integrate appropriate JavaScript codes into our website. In principle, we could incorporate each piece of code from the individual tracking tools separately into our source code. However, this requires a relatively long time and it is easy to lose track of things. That is why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, Google Tag Manager offers an easy-to-use user interface and you don't need any programming knowledge. This is how we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “manager” of the implemented tags. The data is collected by the individual tags of the various web analysis tools. In Google Tag Manager, the data is virtually channeled through to the individual tracking tools and is not saved.

However, the situation is completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do so, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only involves the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore agree to the anonymous transfer of our website data. Despite lengthy research, we were unable to find out exactly which summarized and anonymous data was forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing your own results with those of competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on Google's own servers. The servers are spread all over the world. Most are in America. Under https://www.google.com/about/datacenters/locations/?hl=de You can read exactly where the Google servers are located.

For how long the individual tracking tools store your data, see our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data must therefore not simply be transferred to, stored and processed there, unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. With the help of Google Tag Manager, we can improve our profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Google Tag Manager if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to learn more about Google Tag Manager, we recommend the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530.

What data Google generally collects and what they use this data for can be found at https://policies.google.com/privacy?hl=de Read up.

Hotjar privacy policy

Hotjar privacy policy summary
‍👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the user experience.
📓 Processed data: Access statistics that include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses.
📅 Storage period: the data is deleted after one year
⚖️ Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Hotjar?

On our website, we use Hotjar from Hotjar Limited (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) to statistically analyse visitor data. Hotjar is a service that analyses the behavior and feedback from you as a user on our website through a combination of analysis and feedback tools. We receive reports and visual representations from Hotjar that show us where and how you “move” on our site. Personal data is automatically anonymized and never reaches Hotjar's servers. This means that you are not personally identified as a website user and we still learn a lot about your user behavior.

As mentioned in the previous section, Hotjar helps us analyze the behavior of our site visitors. These tools that Hotjar offers include heat maps, conversion funnels, visitor recording, incoming feedback, feedback polls, and surveys (for more information, see https://www.hotjar.com/). In doing so, Hotjar helps us to offer you a better user experience and service. On the one hand, it therefore offers a good analysis of online behavior, and on the other hand, we also receive good feedback about the quality of our website. Because in addition to all the technical aspects of analysis, we also simply want to know your opinion about our website. And with the feedback tool, that is exactly what you can do.

Why do we use Hotjar on our website?

In recent years, the importance of user experience (i.e. user experience) on websites has increased significantly. And for good reason too. A website should be structured in such a way that you feel comfortable as a visitor and can easily find your way around. Thanks to Hotjar's analysis tools and feedback tool, we can make our website and offer more attractive. Hotjar's heatmaps prove to be particularly valuable to us. Heat maps are a form of presentation for visualizing data. Hotjar's heatmaps, for example, allow us to see exactly what you like to click on, tap and where you scroll to.

What data does Hotjar store?

As you browse through our website, Hotjar automatically collects information about your user behavior. In order to be able to collect this information, we have included our own tracking code on our website. The following data can be collected via your computer or browser:

Your computer's IP address (collected and stored in an anonymous format)
screen size
Browser info (which browser, which version, etc.)
Your location (but only the country)
Your preferred language setting
Websites visited (sub-pages)
Date and time of access to one of our sub-pages (websites)

Cookies also store data that is placed on your computer (usually in your browser). It does not collect any personal data. In principle, Hotjar does not share collected data with third parties. However, Hotjar expressly points out that it is sometimes necessary to share data with Amazon Web Services. Parts of your information are then stored on their servers. However, Amazon is bound by a confidentiality obligation not to disclose this data.

Only a limited number of people (Hotjar employees) have access to the stored information. Hotjar servers are protected by firewalls and IP restrictions (access only from approved IP addresses). Firewalls are security systems that protect computers from unwanted network access. They are intended to serve as a barrier between Hotjar's secure internal network and the Internet. Hotjar also uses third-party companies, such as Google Analytics or Optimizely, for its services. These companies may also store information that your browser sends to our website.

The following cookies are used by Hotjar. Since we are referring, among other things, to the cookie list from Hotjar's privacy policy at https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies Obtain, not every cookie has an exemplary value. The list shows examples of Hotjar cookies used and does not claim to be exhaustive.

name: ajs_anonymous_id
value: %2258832463-7cee-48ee-b346-a195f18b06c 3% 22322996763-5
Usage: The cookie is usually used for analysis purposes and helps count visitors to our website by keeping track of whether they have been to this page before.
Expiration date: after one year

name: ajs_group_id
value: 0
Usage: This cookie collects data about user behavior. Based on similarities between website visitors, this data can then be assigned to a specific group of visitors.
Expiration date: after one year

name: _hjid
value: 699ffb1c-4bfb-483f-bde1-22cfa0b59c6c
Usage: The cookie is used to retain a Hotjar user ID that is unique to the website in the browser. In this way, user behavior can be assigned to the same user ID during next visits.
Expiration date: after one year

Name: _hjMinimizedPolls
value: 462568322996763-8
Usage: Whenever you minimize a Feedback Poll Widget, Hotjar sets this cookie. The cookie ensures that the widget really remains minimized when you browse our pages.
Expiration date: after one year

Name: _hjIncludedInSample
value: 1
Usage: This session cookie is set to inform Hotjar whether you are part of the selected people (sample) who are used to create funnels.
Expiration date: after one year

name: _hjClosedSurveyInvites
Usage: This cookie is set when you see an invitation to a feedback survey via a pop-up window. The cookie is used to ensure that this invitation only appears once for you.
Expiration date: after one year

Name: _hjDonePolls
Usage: As soon as you end a feedback “question session” with the so-called Feedback Poll Widget, this cookie is set in your browser. This prevents Hotjar from receiving the same surveys again in the future.
Expiration date: after one year

Name: _hjDoneTestersWidgets
Usage: This cookie is used as soon as you provide your information in the “Recruit User Tester Widget.” With this widget, we want to hire you as a tester. The cookie is used so that this form does not appear again and again.
Expiration date: after one year

Name: _hjMinimizedTestersWidgets
Usage: This cookie is set so that the “Recruit User Tester” really remains minimized on all our pages as soon as you have minimized it.
Expiration date: after one year

Name: _hjShownFeedbackMessage
Usage: This cookie is set when you have minimized or added to the incoming feedback. This is done so that the incoming feedback is immediately loaded as minimized when you navigate to another page where you want it to be displayed.
Expiration date: after one year

How long and where is the data stored?

We have included a tracking code on our website, which is transferred to Hotjar servers in Ireland (EU). This tracking code contacts Hotjar's servers and sends a script to your computer or device to access our site. The script collects certain data related to your interaction with our website. This data is then sent to Hotjar's servers for processing. Hotjar has imposed a 365-day data storage period on itself. This means that all data that Hotjar has collected and is older than one year is automatically deleted.

How can I delete my data or prevent data storage?

Hotjar does not store any personal data about you for analysis. The company even advertises with the slogan “We track behavior, not individuals” (i.e. “We track user behavior, but no identifiable, individual data). You also always have the option to prevent the collection of your data. All you have to do is click on the”Opt-out page“Go and click on “Deactivate Hotjar.” Please note that deleting cookies, using your browser's private mode, or using another browser will result in data being collected again. You can also activate the “Do Not Track” button in your browser. In the Chrome browser, for example, you must click on the three bars in the top right corner and go to “Settings.” There, in the “Privacy” section, you will find the option “Send a “Do Not Track” request using browser accesses. Now simply activate this button and no data will be collected by Hotjar.

legal basis

The use of Hotjar requires your consent, which we have obtained with our cookie popup. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. With the help of Hotjar, we can identify website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Hotjar if you have given your consent.

More details about the privacy policy and which data is collected by Hotjar and how can be found at https://www.hotjar.com/legal/policies/privacy.

Cookie Consent Management Platform

Cookie Consent Management Platform Summary
‍👥 Affected: Website visitors
🤝 Purpose: Obtaining and managing consent to certain cookies and therefore the use of certain tools
📓 Processed data: Data to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details about this with the tool you are using.
📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years
⚖️ Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is a cookie consent management platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, provides you with the cookie consent required under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or do not allow. The following graph shows the relationship between browser, web server, and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to provide you with as much information as possible about all tools and cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have ended up on our website in the first place. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with information about them in accordance with GDPR. You can then accept or reject cookies via the consent system.

Which data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have full control over the storage and processing of your data. Your declaration of consent is stored so that we do not have to ask you every time you visit our website and we can also prove your consent, if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. This data (such as pseudonymous user ID, time of consent, detailed information on cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted after you leave the website, others may be stored in your browser for a few years. The exact duration of data processing depends on the tool used; in most cases, you should expect a storage period of several years. In the respective data protection declarations of the individual providers, you will usually find detailed information about the duration of data processing.

Right to object

You also have the right and option to withdraw your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Information about specific cookie management tools — if available — can be found in the following sections.

Legal basis

If you accept cookies, these cookies will process and store your personal data. If we are through your consent (Article 6 (1) (a) GDPR), this consent is also the legal basis for using cookies or processing your data. Cookie consent management platform software is used to be able to manage your consent to cookies and to enable you to give your consent. The use of this software enables us to efficiently operate the website in a legally compliant manner, which is a legitimate interest (Article 6 (1) (f) GDPR).

Cookiebot privacy policy

Cookiebot privacy policy summary
‍👥 Affected: Website visitors
🤝 Purpose: Obtaining consent to certain cookies and thus the use of certain tools
📓 Processed data: Data to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details about this with the tool you are using.
📅 Storage period: the data is deleted after one year
⚖️ Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Cookiebot?

We use functions from the provider Cookiebot on our website. Behind Cookiebot is Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Among other things, Cookiebot offers us the option of providing you with a comprehensive cookie notice (also known as a cookie banner or cookie notice). By using this function, data from you can be sent to Cookiebot or Cybot, stored and processed. In this privacy policy, we inform you why we use Cookiebot, which data is transferred and how you can prevent this data transfer.

Cookiebot is a software product from Cybot. The software automatically creates a GDPR-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, controls and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take data protection very seriously. We want to show you exactly what's going on on our website and which of your data is stored. Cookiebot helps us get a good overview of all our cookies (first and third party cookies). This allows us to provide you with accurate and transparent information about the use of cookies on our website. You will always receive an up-to-date and privacy-compliant cookie notice and decide for yourself which cookies you allow and which you do not.

What data does Cookiebot store?

If you allow cookies, the following data is transferred to Cybot, stored and processed.

IP address (in anonymized form, the last 3 digits are set to 0)
Date and time of your consent
our website URL
technical browsing data
encrypted, anonymous key
the cookies that you have allowed (as proof of consent)

The following cookies are set by Cookiebot if you have agreed to the use of cookies:

Name: CookieConsent
value: {stamp: 'p7to4Engihvjvderjknebsmjqd9322996763-2
Usage: Your consent status is saved in this cookie. This allows our website to read and follow the current status even during future visits.
Expiration date: after one year

Name: CookieConsentBulkTicket
value: kdspwpa%2Fjhljzkclpqsncfr8svetnnwhys5nojaxdfybpjz2padnuw%3D%3322996763-6
Usage: This cookie is set when you allow all cookies and have therefore activated “collective consent”. The cookie then stores its own, random and unique ID.
Expiration date: after one year

Note: Please keep in mind that this is an exemplary list and we cannot claim to be exhaustive. In the cookie statement at https://www.cookiebot.com/de/cookie-declaration/ See which other cookies can be used.

According to Cybot's privacy policy, the company does not resell personal data. However, Cybot passes on data to trustworthy third parties or subcontractors who help the company achieve its own business goals. Data is shared even when required by law.

How long and where is the data stored?

All data collected is transferred, stored and forwarded exclusively within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft). On https://azure.microsoft.com/de-de/explore/global-infrastructure/geographies/ Learn more about all “Azure regions.” All user data is deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after cancellation of the Cookiebot service.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Your browser offers another option to prevent data processing or to manage it according to your wishes. Depending on the browser, cookie management works a bit differently. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis

If you accept cookies, these cookies will process and store your personal data. If we are through your consent (Article 6 (1) (a) GDPR), this consent is also the legal basis for using cookies or processing your data. The Cookiebot is used to be able to manage your consent to cookies and to enable you to give your consent. The use of this software enables us to efficiently operate the website in a legally compliant manner, which is a legitimate interest (Article 6 (1) (f) GDPR).

If you would like to learn more about the privacy policies of “Cookiebot” or the company behind it, Cybot, we recommend the privacy policy at https://www.cookiebot.com/de/privacy-policy/ Read through.

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